Reputation Management

Industry Trends Report | Week of May 27

The top storylines in multifamily this week are package delivery and theft, choosing a building name, compliance and live-in aides, the "social" of ESG, top ORM musts, how to approach SEO, office conversions rise in NYC, 33 million properties threatened by hurricanes and investment decline in multifamily.

The Top Online Reputation Management Musts

With 79% of residents making leasing decisions based on ratings and reviews, ORM significantly impacts property performance and brand visibility. Julia Crawford, Senior Vice President of Product Management at Grace Hill, discusses the top considerations for every ORM strategy.

Challenging Assumptions About Apartment Operations

In today’s multifamily landscape, understanding resident preferences is paramount. At the Apartment Innovation and Marketing Conference, industry leaders debunked assumptions with hard data. Reliable cell reception is the most desired amenity and five-star reviews don't have the perceived influence.

Grace Hill Launches Holistic Multifamily ORM Solution

Grace Hill today announced the launch of an enhanced online reputation management solution designed to help multifamily communities streamline their online reputation and protect property brands. It also provides a consolidated view of overall performance and key metrics.

Industry Trends Report | Week of March 18

The top storylines in multifamily this week are parking challenges, avoiding hurdles, resident retention, EV charging solutions, innovating while remembering the basics, creating new efficiencies, women's careers stalling in CRE, the Fed holds on interest rates and completions hit 50-year high.

When It Comes to Parking, No News is Good News

Residents don't typically comment on a seamless parking experience in online reviews, but troublesome situations compel them to share their negative experiences. However, there is a way to solve parking issues easily, despite current perception — putting control in the residents' hands.

Industry Trends Report | Week of February 19

The top storylines in multifamily this week are incentivizing rent, broader thinking on retention, satisfaction in senior housing, the 2024 social media marketing report, substance over style in social media, prospects in SF turning to TikTok, SCOTUS won't hear rent cases and ending dog breed restrictions.

Industry Trends Report | Week of November 13

The top storylines in multifamily this week are the nationwide changes to parking, effective pet policies, helping CRE portfolios thrive, resident retention, online reviews and marketing, holiday events and social media, veterans and CRE careers, building housing near transit revival and the changing weather.