All the multifamily news you need
Multifamily has, for the most part, embraced the benefits of using AI and automated responses to provide prospects with immediate responses to their inquiries. Case study after case study has proven that customers prefer the immediate response over waiting for a human interaction.
As a multifamily property owner or manager, reputation stands as a cornerstone of your enterprise. In a dynamic and competitive market, it can make or break your success. Parking holds a high rank in the hierarchy of priorities for renters as they gather information about their future home.
The top storylines in multifamily this week are faster renewal decisions, pest control, empathy-driven design, social media metrics, scalability in package management, Kansas City's tech boom and housing, cities building the most apartments, Gen Z and millennial preferences and apartment growth in 2024.
The benefits of higher retention rates are clear: when a resident stays in their unit, that means reduced turnover costs and marketing expenses. One operator has even shared that strong retention rates mean less stress—and thus increased job satisfaction and better mental health—for onsite teams.
The top storylines in multifamily this week are modern incentives, mistakes for PMs to avoid, what Star Wars can teach about multifamily, updating operations, artificial intelligence, shareable EVs, reframing multifamily management, insurance woes and California caps security deposits.
A growing number of operators are tapping into new ways to engage with residents and build lasting relationships. One popular approach making waves has been the introduction of tech-supported initiatives that optimize incentives for residents – offering benefits for both renters and operators.
Zark announced the hiring of three new employees to their engineering and accounts teams. Landon Poch was named as the Director of Engineering, Ray Phelan has joined as the Senior Software Engineering Lead and Adalene Keller is the newest Account Manager.
The top storylines in multifamily this week are attracting pet owners, value-add rehabs, branding apartments by property class, connectivity infrastructure, reimagining resident retention, the EV surge, Impact Hero Award winners, record apartment demand, and the affordability crisis deepens.