Apartment Leasing

The Correlation Between Parking and Reputation

by Dustin Lacey

As a multifamily property owner or manager, reputation stands as a cornerstone of your enterprise. In a dynamic and competitive market, it can make or break your success. While numerous factors contribute to a community’s reputation, such as maintenance response and amenities, parking often has a noteworthy influence on the online reputation.

Parking holds a high rank in the hierarchy of priorities for over 60% of tech-savvy renters who adeptly navigate the online landscape to gather information about their future home. Compromised reputation scores generated by parking challenges hinder the generation of high-quality leads, imposing greater time and effort demands on your on-site teams.

Read Dustin Lacey’s article in Multifamily Executive.

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