Engrain Announces the Release of TouchTour Flex

by Morgan Dzak

Engrain, the market leader in interactive touring, mapping and data visualization software for the multifamily industry, today announced the release of its new product, TouchTour Flex.

Since introducing touch screen leasing to the multifamily industry in 2009, TouchTour is now used by dozens of operators and is deployed across more than 2,000 locations. Long the standard for leasing in new construction, TouchTour has found a new niche in stabilized portfolios looking to redefine how they use their leasing spaces. 

TouchTour Flex is a new generation of Engrain’s technology reimagined to meet the needs of the rapidly changing leasing environment. Traditionally TouchTour has been used by onsite leasing teams as part of an in-person tour. Recently, operators have been experimenting with fewer leasing associates, flexible office hours, centralized leasing scenarios and self-guided tours as part of a more dynamic touring strategy. 

Designed to flex within any leasing workflow, TouchTour Flex brings together unlimited visual content and virtual tours, full pricing and inventory while seamlessly integrating with all major self-touring and online leasing platforms. Renters can either work with a leasing professional or use the screen on their own to start and end a self-guided tour and even begin their application. 

“We’ve taken the lessons we’ve learned from thousands of developed TouchTours and used them as our foundation when designing TouchTour Flex,” said Andre Dugal, creative director of Engrain. “Our vision was to create an experience that leverages all of a community’s content, but more importantly, converts more tours to leases. TouchTour Flex is the result of 10 years of collaboration with our clients and we’re excited to bring them a product that can truly close the loop on leasing.”

TouchTour Flex is available in June 2022 and fits into an existing line of options including TouchTour Premier, TouchTour Portfolio and TouchTour for iPad. Together, the product suite has brought unparalleled leasing and touring experiences across the multifamily and senior living industries for more than 10 years. TouchTour’s recent advances in interactive mapping technology, rapid development turnaround times and regular cycle of updates and features makes it a vital tool for multifamily professionals. 

“This is a significant leap for the TouchTour line,” said Brent Steiner, founder and CEO of Engrain. “Renters want more control over their apartment search experience and we are committed to working with our clients to offer a tailored  customer experience that streamlines their end-to-end workflow for leasing.”

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