Apartment Search

By leveraging tools such as interactive visual maps, multifamily operators can showcase virtual tours and pictures of their community and apartments, as well as real-time availability and all-in pricing of individual units—all from a single platform. This approach sets an industry standard for convenience, efficiency, and transparency.

Leasing has always been a complex and dynamic journey. Now, the immersive digital components required for modern leasing and touring have augmented the intricacies of those processes—particularly when it comes to apartment websites.

The prospect journey has morphed, contorted, and then changed even more over the past decade. It has shifted pronouncedly even when just considering the past few years. Odds are the journey will shift even further within another five years.

The top storylines in multifamily this week are raising the bar on apartment searches, development in historic neighborhoods, pet-friendly vs. pet-inclusive, college-town apartments flourish, helping minority developers scale up and increased interest in active-adult communities.

The online shopping experience has set a new standard of customer expectation; shopping must be intuitive, efficient and personalized. With more renters searching online for their next apartment homes, that expectation remains the same for multifamily.

The top storylines in multifamily this week are using automation to help onsite teams, alternatives to security deposits, the importance of cybersecurity, student housing making a comeback, LMC becomes Quarterra Multifamily and creating a better apartment search.

Modern consumer behaviors are shaped by rapid advancements in online purchasing and the desire for instant gratification. Online shoppers are one click away from finding exactly what they want, researching, evaluating and purchasing faster than ever before.