INDUSTRY NEWS
Engrain Sets a New Standard for Multifamily Fee Transparency
by Darcey Leach
Engrain has expanded its fee transparency offerings to better support multifamily operators and renters by delivering advanced, calculator-agnostic fee data integrations and enhanced API tooling. Its improved platform distributes consistent, compliant all-in pricing across websites, advertising platforms and partner systems. By integrating structured fee data and supporting interoperability standards, Engrain aims to simplify transparent pricing and build greater trust.
Read the article in The Multifamily Journal
Hamilton Zanze Announces Sale of Platte View Landing
by Paul Willis
Hamilton Zanze, a prominent San Francisco-based multifamily investment firm, announced the successful sale of Platte View Landing, a well-maintained garden-style apartment community in Brighton, Colorado. The property offers a range of one- to three-bedroom homes, featuring various amenities and is strategically located near Denver.
NFL Dreams Drive Real Estate Bet in Dallas
by Candace Carlisle
New York investor Ashcroft Capital purchased the 360-unit Birchstone Cedar Ridge apartments in South Dallas, directly across from Duncanville High School’s football field, betting that the school’s successful NFL-producing program will continue to draw families. The nearly fully leased community highlights strong renter demand tied to the local football culture.
THOUGHT LEADERSHIP
Tough Lessons to Learn at the Start of Your Career
by Jessica Fiur
Early career experiences in multifamily often come with hard-earned lessons around prioritization, adaptability and collaboration. Professionals stress the importance of setting boundaries, learning when to say no and trusting others to share the workload. Success is framed less around individual effort and more around teamwork, communication and emotional intelligence, reinforcing that long-term growth depends on people skills as much as expertise.
Read the article in Multi-Housing News
The 12 Deals And Trends That Defined 2025
by Katie Dixon
In a volatile 2025 for commercial real estate, market activity was shaped by shifting lending conditions, economic headwinds, and renewed deal flow, reflecting a complex recovery landscape. Interest rate cuts and returning lenders helped revive transactions. Despite ongoing uncertainty, sales and leasing activity picked up gradually, signaling a cautious but steady recovery.
Unpacking the Relationship Between Jobs and Demand
by Chris Bruen
Gen Z renters are entering the broader rental market with expectations shaped by student housing experiences, demanding fast service, seamless technology and spaces designed for real use. Multifamily can adapt by adding hospitality‑style responsiveness, purposeful amenities and flexible design to meet these preferences.
MULTIFAMILY TECHNOLOGY
Branding Beyond Prospect Marketing
by Stacey Feeney
Effective multifamily branding goes beyond attracting new prospects and extends throughout the resident lifecycle. It shapes perceptions, strengthens community identity and reinforces reputation among current residents, partners and referral networks. By creating a consistent and meaningful brand experience, communities can differentiate themselves, foster loyalty and communicate ongoing value.
Read the article in Multifamily Insiders
Why Community Blogs Are the Secret SEO Weapon
by Corina Stef
Community‑focused blogs are a highly effective organic search strategy for multifamily properties, helping websites rank for local, intent‑driven queries that generic pages can’t capture. By showcasing authentic neighborhood insights, these blogs enhance search visibility, build trust with prospects and improve engagement.
Why Rental Screening Must Evolve in the Age of AI
by Franco Faraudo
As rental application fraud becomes easier and more sophisticated with AI, traditional screening methods are no longer sufficient to protect owners or accurately assess applicants. Modern tools now use layered verification, pattern analysis and real‑time data to detect falsified income and fabricated identities, helping to mitigate risk.