branding

Multifamily's top storylines this week are preleasing begins at Modera Chandler, NYC's emissions law clears first test, small owners unhappy with Mamdani's rental plan, women leading transformation, deal and financing strategies, discipline driving performance, question to ask before automation, maintenance and lease-up branding.

Multifamily's top storylines this week are Engrain's new standard on fee transparency, Hamilton Zanze sells Platte View Landing, Ashcroft Capital buys Birchstone Cedar Rapids, tough career lessons, deals and trends that defined 2025, jobs and demand, branding beyond prospect marketing, community blogs and SEO, and rental screening in…

The top storylines in multifamily this week are using AI with confidence, evaluating media investments, FCC allows bulk Internet billing, branding new properties, multifamily's dynamic 2025, using rent control as an opportunity, immigration enforcement, SmartRent names new president and CEO and Class B leads occupancy recovery.

Optimizing media assets is critical for multifamily marketing success. Areas that teams can focus on to maximize assets include professional photography, data-driven analytics and setting clear goals.The MHN Executive Council shares how combining high-quality visuals, analytics and defined objectives can enhance leasing, retention and brand recognition.

The top storylines in multifamily this week are attracting pet owners, value-add rehabs, branding apartments by property class, connectivity infrastructure, reimagining resident retention, the EV surge, Impact Hero Award winners, record apartment demand, and the affordability crisis deepens.