All the multifamily news you need
Multifamily marketing in 2026 is shifting sharply toward immersive visuals, tech-enabled personalization and storytelling rooted in real experiences. Digital tools are becoming essential for preleasing and creating strong first impressions—often even before buildings are complete.
Marketing will be even more critical in the coming year, and the MHN Executive Council explores innovative marketing strategies for multifamily housing professionals to thrive in 2025. Highlights include maintaining a solid reputation and engaging social media campaigns, as well as personalization and authenticity.
The top storylines in multifamily this week are going paperless, helping independent rental owners, challenging assumptions about operations, EVs and convenience, humanizing content, HUD warning about AI, Connexus's new president and COO, Buckingham's new EVP and squatters legislation.
The top storylines in multifamily this week are monetizing technology, hyper-personalization in leasing, EV charging stations, Charlotte emerges as a leading multifamily market, affordable housing measures gain popularity and holiday event ideas for multifamily communities.
According to an Epsilon research report, 80% of consumers prefer customized marketing when making a purchase. However, personalization can be a challenge in the multifamily industry with an influx in online leads and thinner onsite teams to handle lead volume.
The top storylines in multifamily this week are personalization, women in construction, noise complaints, CO2 emissions, CRM and eviction tech.
In today's world customers of any industry are being catered to on a more personal level than ever before – especially when it comes to the online shopping experience. As with anything that eases a customer's experience, that personalization is no longer a bonus, it’s now expected.