MULTIFAMILY TECHNOLOGY
Approaching AI With Confidence and Compliance
by Nishant Phadnis
AI is transforming multifamily operations, but compliance and risk management are crucial for success. The need for transparency, fair housing adherence and data privacy safeguards stress the importance of human oversight and clear policies to mitigate legal risks while maximizing AI’s benefits. A strategic, responsible approach enhances efficiency and resident experiences while ensuring regulatory alignment. As AI evolves, multifamily operators must balance innovation with compliance for long-term success.
Read the article in The Multifamily Journal
How to Evaluate Your Media Investments
by Jessica Fiur
Evaluating media investments in multifamily housing requires a strategic approach. Key steps include setting clear goals, tracking ROI through metrics, analyzing data regularly and adjusting strategies accordingly. Balancing traditional and innovative marketing methods is crucial for maximizing returns in today’s market.
Multifamily Groups Praise FCC Decision on Bulk Internet Billing
by John Triplett
Multifamily leaders are applauding the FCC’s decision to permit bulk internet billing, enhancing affordability and connectivity for residents. This ruling allows property owners to negotiate better rates and streamline services. Industry groups also say it promotes digital equity while maintaining consumer choice.
THOUGHT LEADERSHIP
‘The Brand of a New Property Must Tell a Story’
by Leah Draffen
In the competitive multifamily market, a property’s brand must tell a compelling story to stand out. Marketing teams must create a unique narrative that resonates with potential residents, leveraging local history, community features and lifestyle aspirations to craft a brand identity that goes beyond mere amenities. This storytelling approach helps properties connect emotionally with their target audience, ultimately driving leasing success.
Read the article in Multifamily Executive
Frank Roessler On The Multifamily Industry in 2025
By The RHJ Editors
The multifamily industry faces a dynamic 2025, with shifting economic conditions shaping performance. Potential challenges and opportunities include interest rates, housing demand and market resilience. Ashcroft Capital’s Frank Roessler emphasizes adaptability and strategic planning as key to sustaining growth.
Rent Control Is an Opportunity as Well as a Threat
by Franco Faraudo
Rent control presents both challenges and opportunities for property owners. While it can limit revenue growth, it also creates stability and demand in tight markets. Owners and operators can adapt by focusing on operational efficiency, long-term planning and resident retention to thrive in regulated multifamily environments.
INDUSTRY NEWS
Immigration Enforcement and Rental Housing
by Jonathan Meyer, Greg Berk and Kate Rumsey
As the Trump administration steps up immigration enforcement, multifamily owner/operators need to be aware of how policies can impact operations, as well as legal and compliance concerns. It’s vital at this time to use best practices for navigating resident screening, fair housing laws and documentation requirements while avoiding discrimination risks. Understanding federal and state regulations ensures compliance while maintaining ethical and inclusive leasing practices in an evolving legal landscape.
Read the article in NAA Apartment Advocate
SmartRent Names Shane Paladin as President and CEO
by Marlena DeFalco
SmartRent Inc. has appointed Michael Shane Paladin as its new president and CEO, effective February 24. With over two decades of experience in SaaS and enterprise software, Paladin aims to advance SmartRent’s market share and strategic vision in delivering smart living solutions for the rental housing industry.
Class B Apartments Lead Occupancy Recovery
by Kristen Smithberg
Class B apartments are leading the occupancy recovery in the multifamily market, surpassing Class C for the first time. This shift reflects changing renter preferences and economic factors. Class B now boasts a 95.6% occupancy rate, while Class C stands at 95.3%. The trend indicates a growing demand for mid-tier options.