Operators are leaning on automation solutions more than ever to create efficiencies and save invaluable time. Yes, there is such thing as too much automation. A firm gauge of the effectiveness of automation solutions can be measured in time. When it saves time, it’s probably a solid fit.
During the 2022 OPTECH session, NextGen AI: Risks and Rewards, industry leaders discussed AI’s promise and potential pitfalls moving forward. Panelists said much of multifamily’s hesitancy surrounding AI stems from a basic lack of understanding of the technology.
Technology can increase productivity, strengthen decision-making and improve the resident experience. Online access to a community also offers prospects options for their apartment search and gives onsite associates more freedom to nurture relationships.