2025 Outlook

2025 Spring Leasing Preview 

Gone are the days of property tours solely in-person, and potential residents are more knowledgeable than ever with the information they can gather on their own about the specific locations and communities they’d enjoy living. Artificial intelligence (AI) has been a game-changer for the industry.

Industry Trends Report | Week of February 10

The top storylines in multifamily this week are monetizing services, security deposits, the 2025 rebound, the future of RentTech, effective Google Ads, transparency and trust in tech, winners of Grace Hill Kingsley and Ellis awards, multifamily distress jumps and D.C. mayor pushes housing reforms.

Industry Trends Report | Week of February 3

The top storylines in multifamily this week are data entry and accuracy issues, AI and multifamily evolution, real estate tech trends, the 2025 industry outlook, application fraud, senior housing demand, California fires' impact, direct lending is back and investors acceptance of higher interest rate.

Industry Trends Report | Week of January 27

The top storylines in multifamily this week are using AI with confidence, evaluating media investments, FCC allows bulk Internet billing, branding new properties, multifamily's dynamic 2025, using rent control as an opportunity, immigration enforcement, SmartRent names new president and CEO and Class B leads occupancy recovery.

Industry Trends Report | Week of October 21

The top storylines in multifamily this week are the outlook for occupancy and operations, the power of empathy in CRE, interior design's impact on resident health, embracing AI in 2025, proptech roundup, financing and sales volumes increase, senior housing's strength and Seattle owner sues over restrictive protections.