THOUGHT LEADERSHIP
Managed WiFi: A Smart Investment with High Returns
by Ed Wolff
Managed WiFi provides secure, consistent, community-wide connectivity, essential for optimizing smart home technologies and proptech solutions. Unlike traditional piecemeal internet services, managed WiFi offers a robust foundation. The strategic investment in managed WiFi leads to higher returns, meeting modern residents’ digital demands and supporting a profitable environment for owners.
Read the article in The Multifamily Journal
Long-Term Industry Outlook is ‘Bright’
by Units Magazine
David Nelson, president and CIO of Hamilton Zanze, discusses how the long-term demand for rental housing remains strong due to factors like high home purchase costs and a growing renter population. Nelson anticipates increased transaction volumes and stronger apartment fundamentals in the coming years.
How to Prep Multifamily Communities for a Hurricane
by Leah Draffen
As we move through another hurricane season, owners must conduct annual insurance reviews, address carrier requirements and ensure communication with brokers. Practical steps for hurricane readiness involve creating and distributing checklists, securing emergency supplies and establishing evacuation routes.
MULTIFAMILY TECHNOLOGY
Start-Up Success: Stay Curious
by Courtney Smith and Matt Ruedlinger
The multifamily industry has no shortage of new products and services promising to enhance leasing and living. Mohammad Akhlaghi, a serial entrepreneur and co-founder and CEO of Plugzio, joined Matt and Courtney to talk about the start-up game. It all starts with identifying a problem, gauging the demand and having the stamina to see it through. He emphasizes the need to stay curious, keep people close who will challenge and complement your strengths, and be prepared to fail.
Listen to the podcast at Apartments on the Go
The Budgeting Benefits of Reputation Management
by Kendall Pretzer
Reputation management continues to emerge as a crucial aspect of multifamily operations, encompassing strategies and techniques to monitor, enhance and protect a brand’s online presence. By proactively managing their reputation, owners and operators can mitigate potential crises and ultimately drive revenue growth.
How to Source Ideas for Engaging Social Media Posts
by Jessica Fiur
Social media is playing a bigger role in apartment hunting, meaning marketing teams need to engage residents by featuring their feedback, photos and stories, and collaborating with local businesses. Utilizing high-quality visuals, interactive content and monitoring analytics ensures posts resonate with the audience.
INDUSTRY NEWS
PetScreening’s Ellen Sondee Named a Charlotte CFO of the Year
by Paul Willis
PetScreening’s Ellen Sondee was named a Charlotte CFO of the Year, recognizing her significant contribution to the company’s financial health and growth. Her achievements include a flawless first-year audit, implementation of new HR and budgeting systems and effectively managing increased company headcount. The award honors her leadership in the pet technology space.
Multifamily Nears An Inflection Point
by Philippa Maister
The multifamily market is showing signs of a significant shift, including a 75% increase in YTD multifamily absorption compared to the first half of 2023. A report by Cushman & Wakefield notes a 10-basis-point decline in vacancies and predicts absorption and vacancy rate decreases over the next year.
Boston’s 1st LGBTQ Affordable Senior Community Opens
by Diana Firtea
The Pryde, the first LGBTQ+-friendly affordable housing community for seniors in Boston, has opened, offering 74 apartments in a renovated school building in Hyde Park. The community provides a safe and inclusive environment for LGBTQ+ seniors, who often face discrimination in housing.