All the multifamily news you need
Multifamily's top storylines this week are reviews are the new leasing office, affordable housing, move-in maintenance, Mamdami targets operators, investment shifting to major metros, economic signals to watch, maintenance AI, TikTok listings and Google's AI search.
For years, branding in multifamily served as a tool for attraction through logos, colors, and lifestyle positioning. Today, that model is changing. Brand reputation is less likely to win a lease, but increasingly likely to lose one.
Multifamily's top storylines this week are PetScreening named to Inc. 5000 for fifth straight year, Housing Act benefits may take years, Seattle bans pet rent, introverted leadership, reputation after takeover, energy prices, evolving branding, neighborhood content and building an AI agent.
Trash management is a frontline resident touchpoint that shapes the perceptions of service quality, community pride and overall satisfaction. When bins overflow, the impact can be immediate and emotional. Don't fix the problem right away; you can almost guarantee a significant uptick in posts about it.
The top storylines in multifamily this week are on-demand living, women in construction, recycling, how RTO challenges relate to multifamily, technology in training, new rules for reputation management, The State of Pets in Rental Housing Report, the Trilogy/Greystar partnership and multifamily absorption to slow.
Grace Hill celebrated an incredible year in which the company expanded its service and solutions through a series of strategic acquisitions, innovative new products and partnerships. The company also added 350 new customers representing 2 million units across the United States.
The top storylines in multifamily this week are creating a robust company culture, pet-friendly utopia, work from home, community-wide WiFi, the biggest trends of 2025, ensuring reliable property reviews, GlobeSt. 2024 multifamily influencers, the future of RealPage and building codes stifle development.
Rent Group, a leading provider of integrated marketing solutions to the multi- and single-family rental industries, launched Conversion AI on the Rent. Marketing Platform. This powerful suite of AI solutions empowers Rent. clients to boost lead generation, streamline renter communications, and optimize marketing at no additional cost.