INDUSTRY NEWS
Multifamily Moves & Milestones
by Marlena DeFalco and Paul Willis
CSC ServiceWorks, a provider of residential and commercial laundry solutions and air services, announced that its Board of Directors has appointed Mark Reinbold as chief executive officer. Mill Creek Residential, a developer, owner-operator and investment manager specializing in premier rental housing, promoted Alexandra Bettius to executive managing director of capital markets. Hamilton Zanze, a San Francisco-based multifamily real estate investment firm, announced that Associate Director of Acquisitions Nickolas Oar has been named a 2026 Bay Area CRE Rising Star by The Registry.
Read the articles in The Multifamily Journal
Quarterra Welcomes Residents at Emblem Renata
by Doug Pike
Quarterra has officially welcomed residents to Emblem Renata, a new 260‑home community in Perennial Park in Santa Rosa, Calif. The garden‑style property offers modern finishes, thoughtful amenities and direct access to outdoor recreation. Designed to support an active Sonoma County lifestyle, Emblem Renata aims to provide a connected, community‑focused living experience.
Trump Order Could Loosen Multifamily Lending Rules
by Erik Sherman
A new executive order from President Trump could ease multifamily lending by directing regulators to revisit rules that limit mortgage credit availability. The move aims to reduce compliance burdens, encourage lender participation, especially among smaller institutions, and lower borrowing costs, which can expand financing options for developers and improve housing supply.
THOUGHT LEADERSHIP
Crafting the Perfect Renewal
by Harrison Crum
Retaining residents has become a top priority for multifamily operators navigating oversupplied markets. From concessions and hotel-style amenities to community-building events, property managers are deploying a range of strategies to keep renewals strong. Fostering genuine connection and a sense of community is what truly keeps residents from leaving. Industry leaders emphasize that the $4,000 average cost of turning a unit far exceeds the cost of retention.
Student Housing: What Defines the Sector in 2026?
by Olivia Bunescu
In the latest episode of Student Housing Unlocked, Beau Garot, co-head of education transactions in North America for Harrison Street Asset Management, talks about student housing market activity. He also unpacks the firm’s strategy of flagship focus, affordability redefined and precision underwriting as debt improves and competition heats up.
The Copy Problem No One Talks About: Fair Housing in Marketing
by Stacey Feeney
Fair housing violations don’t always look obvious. Phrases like “perfect for young professionals” or “quiet, exclusive community” can signal unlawful preferences, and intent doesn’t matter. The Fair Housing Act applies to every marketing touchpoint, from ILS listings to social media, but compliant copy isn’t a creative constraint — it’s a formula for more compelling marketing.
MULTIFAMILY TECHNOLOGY
PetScreening Named 2026 CRE Technology Influencer by GlobeSt.
by Paul Willis
PetScreening has been named a 2026 Commercial Real Estate Technology Influencer by GlobeSt., marking the company’s second appearance on the list. Since launching in 2017, the platform has become the most widely adopted pet policy management solution in U.S. rental housing, now supporting one in seven rental units across roughly 28,000 communities. The recognition reflects PetScreening’s growing role in helping operators balance pet-friendliness with compliance and revenue optimization.
Read the article in The Multifamily Journal
Zark Launches Community Inventory Audit to Eliminate Chaos, Recover Revenue
by Marlena DeFalco
Zark has launched its Community Inventory Audit feature, an AI-powered dashboard designed to help multifamily owners and operators reconcile parking and rentable item data between the platform and real-world usage. The tool tackles a persistent pain point, turning messy community data into clean, verified and billable inventory without burdening onsite teams.
AI Proptech Pulls In VC, But The Real Reshuffle Still Ahead
by Patrick Sisson
AI is quickly reshaping proptech investment, but the bigger question isn’t where the money is going—it’s what comes next. Venture capital in proptech hit $16.7B in 2025, a 68% jump year-over-year, with AI-native companies’ share growing by 42%. Investors are grappling with whether SaaS survives, whether large CRE firms build their own AI in-house and who ultimately wins.