All the multifamily news you need
Multifamily's top storylines this week are multifamily movers and milestones, Quarterra welcomes residents to Emblem Renata, Trump order may loosen lending rules, lease renewals, student housing in 2026, fair housing in marketing, PetScreening named CRE tech influencer, Zark launches Community Inventory Audit and AI proptech attracting VC.
Given the recent softening of demand for new leases, it is prudent for executives in the industry to adopt a broader perspective to resident retention. Rather than viewing residents only as customers of one community and one apartment home, operators should view them as customers of their brand.
Multifamily has, for the most part, embraced the benefits of using AI and automated responses to provide prospects with immediate responses to their inquiries. Case study after case study has proven that customers prefer the immediate response over waiting for a human interaction.
To truly optimize their retention performance in both strong and softer markets, multifamily companies need to understand all the nuances and unique factors surrounding a resident’s renewal decision and build their procedures and tech stack accordingly.
The top storylines in multifamily this week are boosting renewals with automation, strategies for community building, the importance of reliable connectivity, multifamily construction continues to increase, the future of leasing tech and becoming pet-inclusive.
Prospective residents are hitting more touchpoints along their journey than ever before. To best utilize those opportunities, operators are using innovative tools that can reach customers at the pivotal moments that help them better understand the modern consumer experience.
When aiming to attract as many customers as possible, businesses often forgot about a significant subsection—the ones they already have. Whether you oversee a restaurant, casino or apartment building, you’ve already done the hard part when it comes to existing customers.
The top storylines in multifamily this week are utilizing automation to nurture leads, the potential of AI in property optimization, attracting and retaining associates, lease renewals at an all-time high, customer engagement and the South dominates as the best place for renters.