By Jessica Fiur

Your apartment community website serves an important purpose: It is often the first stop for prospective residents to find out more about renting. Catch their interest, and they might take the next step toward leasing an apartment. But if you don’t have a good website, the renting process might stop before it even begins. This month, the MHN Executive Council describes mistakes that marketers are making on their apartment websites.

Read Jessica Fiur’s article in Multi-Housing News.