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Your apartment community website serves an important purpose: It is often the first stop for prospective residents to find out more about renting. Catch their interest, and they might take the next step toward leasing. But if you don’t have a good website, the renting process might stop…
Prospective renter preferences and expectations vary significantly, as do renter profiles, between the multifamily and single-family space. Operators must market and manage accordingly for optimal property performance, so it is essential to define and distinguish the demographics for each group.
One area where property managers need to up their game is sourcing their leads. An Anyone Home analysis of one large operator found the company's lead source accuracy was only 56%. In my experience, this stat is far from uncommon across the industry.