by Virginia Love

Some claim multifamily jobs no longer possess the same gleam as in the past. While that notion might contain hints of truth, it certainly doesn’t spell doom and gloom for the industry. It simply means the apartment world must adjust to make these still-wonderful jobs compelling to the modern worker. Ultimately, the industry must take steps to elevate demand and enthusiasm for the site-level position.

If we look back at how the industry operated two or three decades ago, we might realize that hiring and training practices haven’t deviated much since then. So in some ways, the industry’s relationship with existing associates and potential new associates is in need of a reboot.

Read Virgina Love’s article in the Multifamily Executive.