Whichever approach a company chooses, there are three main ingredients to a centralization project: self-guided tours, flexible labor and task automation. As with all recipes, each ingredient can be used to a different degree, depending on individual company preferences.
Automation allows operators to seize a multitude of touchpoints to gather information and open the lines of communication – the type of communication that sways decisions. When a strong relationship has been established with a resident, they will be more likely to renew their lease.
Modern consumers can purchase nearly anything they want online without any human interaction. While it’s become commonplace to buy lower-cost products and services exclusively online, many customers still want to speak with a professional before making larger purchases.