The top storylines in multifamily this week are finding a good BTR market, rethinking pet restrictions, hoarding solutions, curb appeal is changing, the 2023 spring leasing preview, ChatGPT and multifamily marketing, oversupply won’t last, the math of renting over buying and the affordability crisis.
Industry Trends Report | Week of January 2
The top storylines in multifamily this week are creating a happy and productive team, the ingredients of centralization, marketing a community to multiple generations, team leadership, the 2023 forecast for multifamily and the importance of curb appeal in reputation management.
Upping the Curb Appeal Game Ups Your Resident Game
It’s no secret that maintaining a pristine curb appeal greatly influences a community’s reputation and digital curb appeal. After all, residents will express both their pleasure and displeasure in online reviews, and those reviews carry enough weight to either attract or repel prospects.
Community Clean-Up: Enhance Curb Appeal, Increase Asset Value
Maintaining a clean apartment community is a joint effort. Some responsibilities, like trash clean up and various maintenance needs, belong to onsite team members, while other responsibilities fall on the residents’ shoulders – notably picking up pet waste.