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During the past few months, you’ve probably heard a lot about how quickly apartment communities reacted to the onset of the pandemic. Operators recall sprinting to implement self-guided and video tours and remote leasing systems in a matter of days.

The multifamily industry has largely been composed of closed systems that perform a specific functionality and don’t play well with others. But more than ever, the industry is learning that true integration can result in streamlined operations and create several new layers of accessibility.

Apartment operators have pricing structures for conventional homes down to a fine-tuned science. For the student-housing sector, well … not so much. Most revenue management software was built for the conventional sector, meaning student-housing operators often utilize a system not tailored to their needs.