by Paul Willis

The misconception is that the ability to transfer data between systems qualifies as integration. While it’s a solid start, the transference of data is akin to watching a game on television as opposed to being there in person, where one can absorb the ambience, visit the concession stands, and move about freely.

The multifamily industry has largely been composed of closed systems that perform a specific functionality and don’t play well with others. But more than ever, the industry is learning that true integration can result in streamlined operations and create several new layers of accessibility.

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