Gen Z

Industry Trends Report | Week of December 8

Multifamily's top storylines this week are Mill Creek's Modera Mystic breaks ground, the upcoming multifamily boom, CRE and the Fed's rate cut, the new era of diverse renters, reflections for 2026, Gen Z renters will dictate multifamily's future, multifamily tech and the new reality, AI in construction and…

Industry Trends Report | Week of November 10

The top storylines in multifamily this week are SmartRent's new advisory council, rents poised for a 2026 comeback, LA lowers rent increase cap, notes from a road warrior, renter by choice, brand research and resident resonance, Preiss Co.'s tech evaluation process, appealing to Gen Z renters and chabots…

How Do You Do, Gen Z?

Rental housing operators would be wise to cater efforts toward this subset, which largely views renting as more than a temporary option. Members of Gen Z (born from 1997 to 2012) are already firmly amidst the rental landscape, of course, but many more will be arriving in the…

Industry Trends Report | Week of December 9

The top storylines in multifamily this week are SmartRent wins MHN Excellence award, the solidifying labor market, rent control battles go local, more people opting for renting over home ownership, the future of rental housing leadership, attracting Gen Z Renters, academia assists CRE assess trends and AI in…

Industry Trends Report | Week of November 27

The top storylines in multifamily this week are community spaces, resident screening guidelines, holiday events for residents and teams, budgeting season, balancing AI and people, marketing to Gen Z, housing trends for 2024, multifamily's influence on interest rates and removing barriers to affordability.