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Operators are leaning on automation solutions more than ever to create efficiencies and save invaluable time. Yes, there is such thing as too much automation. A firm gauge of the effectiveness of automation solutions can be measured in time. When it saves time, it’s probably a solid fit.
Prospective renter preferences and expectations vary significantly, as do renter profiles, between the multifamily and single-family space. Operators must market and manage accordingly for optimal property performance, so it is essential to define and distinguish the demographics for each group.
One area where property managers need to up their game is sourcing their leads. An Anyone Home analysis of one large operator found the company's lead source accuracy was only 56%. In my experience, this stat is far from uncommon across the industry.