Apartment Leasing

Striking the Balance of Automation in Multifamily

by Chase Harrington

Operators are leaning on automation solutions more than ever to create efficiencies and save invaluable time, including the use of chatbots, automated lead follow-ups, self-guided tours, automated screening software and data management. But as automation possibilities continue to evolve, overload becomes a plausible reality. Yes, there is such thing as too much automation.

A firm gauge of the effectiveness of automation solutions can be measured in time. When it saves time, it’s probably a solid fit.

Read Chase Harrington’s article in Rental Housing Journal.

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