by Chase Harrington

Operators are leaning on automation solutions more than ever to create efficiencies and save invaluable time, including the use of chatbots, automated lead follow-ups, self-guided tours, automated screening software and data management. But as automation possibilities continue to evolve, overload becomes a plausible reality. Yes, there is such thing as too much automation.

A firm gauge of the effectiveness of automation solutions can be measured in time. When it saves time, it’s probably a solid fit.

Read Chase Harrington’s article in Rental Housing Journal.