Marketing

Marketing technology and interactive sight maps came into their own in 2020 and are being applied even more in 2021. Morgan Porter, digital marketing director at Birchstone Residential, commented on their capabilities and value when it comes to improving the resident journey in a recent blog.

By Peter Jakel I was recently asked by Jennifer Castenson, director of thought leadership content for Hanley Wood and Multifamily Executive, for some tips on how supplier partners can continue to market during COVID-19 for a piece she was writing for Forbes Real Estate. She was able to…