by Paul Bergeron

3-D virtual tours, chat bots, omni-channel marketing technology and interactive sight maps came into their own in 2020 and are being applied even more in 2021.

Morgan Porter, digital marketing director at Birchstone Residential, Dallas-Fort Worth, commented on their capabilities and value when it comes to improving the resident journey in a blog published this week at multifamilyinsiders.com.

Porter, a multifamily industry professional with 13+ years’ experience, writes that one primary goal for apartment companies looking to maintain success even during the pandemic and beyond was to find ways to replicate that personal touch through digital connections. 

Read Paul Bergeron’s entire article on GlobeSt.com.