Renewal Process

The top storylines in multifamily this week are faster renewal decisions, pest control, empathy-driven design, social media metrics, scalability in package management, Kansas City's tech boom and housing, cities building the most apartments, Gen Z and millennial preferences and apartment growth in 2024.

Although renewals are a vital component of the leasing lifecycle, operators have long approached them with a less-than-optimized process, one that relies heavily on overextended site teams performing a series of manual tasks, often without the sufficient time and energy to do so.