All the multifamily news you need
Multifamily has witnessed a significant shift in consumer behavior, one in which potential residents almost always rely on online platforms to make informed decisions about their next apartment. Onsite teams, despite their best efforts, often miss nearly 20% of leads.
Kendall Pretzer, CEO of Grace Hill, and Brian Stifel, SVP of Brands at Cox Communications, join host Valerie M. Sargent on Open Door to discuss the latest data on renter preferences and reveal strategies for multifamily communities to stay ahead of the curve.
In today’s multifamily landscape, understanding resident preferences is paramount. At the Apartment Innovation and Marketing Conference, industry leaders debunked assumptions with hard data. Reliable cell reception is the most desired amenity and five-star reviews don't have the perceived influence.
The top storylines in multifamily this week are faster renewal decisions, pest control, empathy-driven design, social media metrics, scalability in package management, Kansas City's tech boom and housing, cities building the most apartments, Gen Z and millennial preferences and apartment growth in 2024.