All the multifamily news you need
Parking issues significantly impact the reputation of multifamily communities. Poor parking experiences contribute to more than 11% of bad reviews, which can lower overall ratings and deter potential residents. Addressing parking challenges is difficult since expanding parking spaces is often impractical.
Consumers are hitting all sorts of review sites before they say 'go time' on a purchase. Given the importance placed upon reviews, the resident experience is one of the most important focuses for owners and operators. For many potential residents, this area will play an important role in…
The top storylines in multifamily this week are managed WiFI, multifamily's long-term outlook, hurricane preparation, the keys to start-up success, budget benefits of ORM, crafting engaging social media, multifamily's inflection point and Boston's first LGBTQ+ senior community.
Effective reputation management can lead to higher occupancy rates, resident retention and reduced marketing costs. This proactive approach not only enhances the property's reputation but also translates to significant financial benefits, making it an essential strategy for sustainable management.
The top storylines in multifamily this week are package delivery and theft, choosing a building name, compliance and live-in aides, the "social" of ESG, top ORM musts, how to approach SEO, office conversions rise in NYC, 33 million properties threatened by hurricanes and investment decline in multifamily.
In today’s multifamily landscape, understanding resident preferences is paramount. At the Apartment Innovation and Marketing Conference, industry leaders debunked assumptions with hard data. Reliable cell reception is the most desired amenity and five-star reviews don't have the perceived influence.
Residents don't typically comment on a seamless parking experience in online reviews, but troublesome situations compel them to share their negative experiences. However, there is a way to solve parking issues easily, despite current perception — putting control in the residents' hands.
Recent advancements in digital technology have altered the way renters search for apartments. From the first search to the signing of a lease, many apartment prospects are shedding a “digital-first” approach and embracing a “digital-only” strategy when looking for their next home.