reputation management

Industry Trends Report | Week of May 27

The top storylines in multifamily this week are package delivery and theft, choosing a building name, compliance and live-in aides, the "social" of ESG, top ORM musts, how to approach SEO, office conversions rise in NYC, 33 million properties threatened by hurricanes and investment decline in multifamily.

Challenging Assumptions About Apartment Operations

In today’s multifamily landscape, understanding resident preferences is paramount. At the Apartment Innovation and Marketing Conference, industry leaders debunked assumptions with hard data. Reliable cell reception is the most desired amenity and five-star reviews don't have the perceived influence.

When It Comes to Parking, No News is Good News

Residents don't typically comment on a seamless parking experience in online reviews, but troublesome situations compel them to share their negative experiences. However, there is a way to solve parking issues easily, despite current perception — putting control in the residents' hands.

Be Everywhere Your Residents Are

Recent advancements in digital technology have altered the way renters search for apartments. From the first search to the signing of a lease, many apartment prospects are shedding a “digital-first” approach and embracing a “digital-only” strategy when looking for their next home.

The Correlation Between Parking and Reputation

As a multifamily property owner or manager, reputation stands as a cornerstone of your enterprise. In a dynamic and competitive market, it can make or break your success. Parking holds a high rank in the hierarchy of priorities for renters as they gather information about their future home.

Why Parking Pain Points Should Be a Priority

There are numerous multifamily properties that can't even supply parking to all their residents, let alone offer dedicated guest parking. And shrinking parking ratios in multifamily are only exacerbating the problem. The only option is to find a solution that lets you optimize your parking spaces.

Industry Trends Report |Week of May 1

The top storylines in multifamily this week are apartment transactions, pressure on PMs to maintain profits, residential conversions, maintenance centralization, paths to efficiency, tips for effective reputation management, home-buying pessimism and the Fed unleashes a 10th interest rate hike.

Five Sentral Communities in 1% ORA Power Rankings

Sentral, the leading full-service residential hospitality company, today announced that five Sentral communities were recognized in the 2022 Elite 1% ORA Power Rankings. The J Turner Research List measured 132,000 multifamily communities based on review site feedback and ILS data.