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In the competitive multifamily market, services and amenities serve as critical differentiators for retaining residents and attracting prospects. While these components can generate significant revenue, failing to meet expectations or communicate their true value to the living experience can have a detrimental effect.
The top storylines in multifamily this week are the resident experience, team-building for success, deposit-free renting, communities that lead in innovation, leasing efficiency via automation, data insights for marketing, renters outpacing homeowners, new multifamily opportunities and abandon projects.
Consumers are hitting all sorts of review sites before they say 'go time' on a purchase. Given the importance placed upon reviews, the resident experience is one of the most important focuses for owners and operators. For many potential residents, this area will play an important role in…
Multifamily has witnessed a significant shift in consumer behavior, one in which potential residents almost always rely on online platforms to make informed decisions about their next apartment. Onsite teams, despite their best efforts, often miss nearly 20% of leads.
Kendall Pretzer, CEO of Grace Hill, and Brian Stifel, SVP of Brands at Cox Communications, join host Valerie M. Sargent on Open Door to discuss the latest data on renter preferences and reveal strategies for multifamily communities to stay ahead of the curve.
Effective data collection can enhance the resident experience and improve property management. This not only boosts satisfaction but also strengthens the relationship between residents and management, ultimately enhancing the community's reputation and retention rates.
Sentral, the leading full-service residential hospitality company, today announced that five Sentral communities were recognized in the 2022 Elite 1% ORA Power Rankings. The J Turner Research List measured 132,000 multifamily communities based on review site feedback and ILS data.
During a recent Apartments on the Go podcast, Sentral Vice President of Asset Management and Transition, Julie Butler, sat down with hosts Matt Ruedlinger and Courtney Smith to discuss Sentral’s revolutionary hospitality approach to property management.