The top storylines in multifamily this week are promoting responsible pet ownership, amenity versatility, brand messaging, tomorrow’s renters, data visualization, EVs and natural disasters, future rent growth, where the jobs are going and rising multifamily insurance.
Renters are modern. They expect to be able to manage their lives from the palm of their hand, and that includes their living spaces and rental experience. Today’s renters demand flexibility, affordability and options. They want it provided by their apartment community — and they want it now.
Creating a pet-friendly community isn’t as easy as simply reducing restrictions and allowing a free-for-all atmosphere. A measured approach is required, and the suggestions above will help ensure that properties are not only pet-friendly, but pet-responsible, as well.
Perhaps one of the most positive developments in the rental-housing industry over the past decade is the increased focus on pet-friendly communities. Operators understand the importance—and benefits—of better catering to pet owners and have begun to create less-rigid policies.