As the lines between apartments and hotels become increasingly blurred, some owner-operators are leaping forward by offering properties with resort-class perks. Amenities such as concierge service, housekeeping, coffee service and more are beginning to make an appearance in multifamily communities.
Airbnb’s legacy of market disruption has moved from privately owned homes into multifamily buildings as the legal lines of leasing continue to be stretched into new configurations. In November 2022, Airbnb announced the launch of Airbnb-friendly apartments.
Maximizing NOI is always a main focus in the multifamily industry, but tougher economic times have heightened the need. Lisa Yeh, chief operating officer for Sentral, believes that flex living elevates the experience of owners and residents, attracting a segment that is seeking shorter leases.
It is no surprise that when the market slows down, multifamily operators typically compensate with cost-cutting measures to bolster their margins. While cutting back and finding efficiencies can help companies stay profitable, the belt tightening may ultimately hurt owners both in the short and long run.
The top storylines in multifamily this week are creating rent payment options for renters, the benefits of flexible leasing terms, how giving back builds better teams, pet-inclusive policies, dealing with loopholes in renters’ insurance and how the latest rate hikes will impact multifamily.
The biggest news in multifamily this week: how short-term rentals have adapted, the state of lead sourcing in multifamily, the right tech to maximize ROI, the impact of remote work on housing, construction delays due to high prices and scarce resources and apartment dwellers choosing not to move.
The most important multifamily headlines of the week: short-term rentals are here to stay, how to attract and convert prospects with your property website, the power of ‘and’ for multifamily operators, developers are struggling to build garden-style communities, keeping expenses in check in an uncertain market and making a statement on DE&I.
Short-term rentals for multifamily are proving to be resilient through the pandemic and beyond with revenue-share based models emerging as the best approach. And the demand for flexible, furnished rentals is accelerating, making STRs a must-have for many apartment operators.