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Recent advancements in digital technology have altered the way renters search for apartments. From the first search to the signing of a lease, many apartment prospects are shedding a “digital-first” approach and embracing a “digital-only” strategy when looking for their next home.
Gen Z and millennials may be utilizing another search engine when hunting for their next apartment — TikTok. TikTok and other short-form video platforms are now a vital ingredient in your marketing mix and one of the most important ways to attract prospects.
The apartment search process has morphed drastically. It's not enough to smile when a prospect walks through the door. Communities need to appeal to potential renters long before the tour takes place, and they need to embrace and strategically leverage a mix of digital platforms to reach their…