All the multifamily news you need
Marketing will be even more critical in the coming year, and the MHN Executive Council explores innovative marketing strategies for multifamily housing professionals to thrive in 2025. Highlights include maintaining a solid reputation and engaging social media campaigns, as well as personalization and authenticity.
Rent Group, a leading provider of integrated marketing solutions to the multi- and single-family rental industries, launched Conversion AI on the Rent. Marketing Platform. This powerful suite of AI solutions empowers Rent. clients to boost lead generation, streamline renter communications, and optimize marketing at no additional cost.
The top storylines in multifamily this week are managed WiFI, multifamily's long-term outlook, hurricane preparation, the keys to start-up success, budget benefits of ORM, crafting engaging social media, multifamily's inflection point and Boston's first LGBTQ+ senior community.
Using social media is a great way to drive engagement with your residents and reach prospective renters, but it can be a challenge to know what to post and where to get additional content. The MHN Executive Council shares their top suggestions for effective social media posts.
Finding the best channels to stir up interest from prospects and capture qualified leads is always one of the most important goals for multifamily marketing teams. In 2024, this quest has gained greater importance as many marketers must obtain the same results with stagnant or shrinking budgets.
The top storylines in multifamily this week are incentivizing rent, broader thinking on retention, satisfaction in senior housing, the 2024 social media marketing report, substance over style in social media, prospects in SF turning to TikTok, SCOTUS won't hear rent cases and ending dog breed restrictions.
Not too long ago, social media was an avenue for users to display idealized lives. Recent trends, however, have led to a significant shift from promoting perfection to embracing authenticity — an important distinction when considering how the multifamily industry uses social media.
Multifamily owners and operators are exploring ways to reduce costs, and cutting marketing expenses is part of this belt-tightening. Multifamily marketers are facing a tough challenge going into 2024, being asked to achieve more with less money.