The top storylines in multifamily this week are responsible pet ownership, tips from top leasing managers, shifts in apartment searching, technology’s effect on communities, commercial real estate pitching and amenities vs. home offices in a high-cost environment.
The top storylines in multifamily this week are leasing technology, centralization, the steps for effective resident communication, multifamily and the 4-day workweek, social media leasing and building a strong company culture for retention.
The top storylines in multifamily this week are technology and renewals, talent and resident engagement, centralized leasing offices, 2022 Federal Spending Package, problems for homebuyers and optimizing claims.
The top storylines in multifamily this week are bootstrap or VC in proptech, leasing cycle touchpoints, social media advertising, multifamily leadership, rent-control measures and supply chain issues.
The top storylines in multifamily this week are using tech to help, spring leasing season, mental health in multifamily, due diligence, value-add activity and Gen Z driving the urban market.
One of the keys to successfully adapting to the pandemic is to realize that nothing has to be set up perfectly before implementation.
Self-guided tours were certainly becoming more common in multifamily before COVID-19. With social distancing, the adaption of them has accelerated.
A new apartment may be where residents will bring home their first child, or perhaps it represents a fresh start. And normally the leasing associate can help set the stage for that experience. Onsite teams are learning on the fly which tech best enhance personalization.
With the multifamily industry entrenched in the world of social distancing, operators have been quickly implementing new technologies to help support operations. A new baseline of operations also influenced decisions to implement new technology.
The social-distancing environment has hastened the already robust demand for digital solutions, particularly those that enable activity from beyond the leasing office. For prospects, that includes remote leasing, virtual tours, and other ways to view and connect with a property remotely.