Industry Trends Report | Week of April 4


Drawing the Line: Pet Owners vs. Property Manager Responsibilities

Pets are becoming increasingly prevalent in multifamily communities, and the challenges of this growth are increasing alongside the benefits. To boost curb appeal and keep maintenance teams from devoting their day to picking up waste, communities need a proactive approach toward their furry residents. Well-stocked pet stations and a biotech program to identify irresponsible owners are some of the ways communities can tackle the problem.

Read Morgan Dzak’s article in The Multifamily Journal

Top Tips from Multifamily Leading Professionals

The shift in methods for searching and leasing apartments requires the embrace of technology, an examination of how leasing teams function and the best approaches for success. Top leasing agents from across the nation share the top ways to showcase a community, including the implementation and use of technology, exceptional marketing techniques, brand building and the qualities all leasing teams need.

Read Gail Kalinoski’s article in Multi-Housing News

The Way Renter’s Find Their Next Apartment Has Changed

As technology continues to rapidly reshape the way people shop, apartment searching has faced some of the largest adjustments in the last couple of years. An in-person tour is still the primary driver of a successful lease signing, but tech is now the most important component of getting apartment hunters to visit a community. From online visibility and reputation to proptech that can answer questions before they’re asked, a community’s success can rely on its ability to meet the needs of prospects.

Read Sean Barry’s article in National Apartment Association


Community Transformation in the Era of Technology

The multifamily industry is embracing technology at a heightened pace after years of lagging behind other industries. Owner/operators, onsite teams and residents are seeing a plethora of benefits from this increased acceptance, including smoother operations, environmental stewardship, enhanced living and increased net operating income. Improved and expanded CRM, proptech, EV charging stations and ESG technology are just a few of the concepts transforming and modernizing multifamily.

Read Barbara Ballinger’s article in UNITS

Real Estate Pitching Explained

In the latest episode of NMHC’s Code 53 Podcast, top industry executives talk about the best ways to pitch to a multifamily investment committee, what committees look for in a great pitch and how they reimagined NMHC’s Emerging Leaders Young Guns Pitch Competition. The episode also showcases a pitch that won over the competition’s committee.

Listen to the podcast discussion at NMHC

Flashy Amenities or Home Offices? In High-Cost Environment, Apartment Developers Face Tough Choices

Multifamily developers are revisiting their design plans for Class A multifamily communities, and the decisions are more difficult as the emergence from the pandemic remains incomplete. Many U.S. businesses have yet to decide if they’ll keep hybrid or remote work in place, forcing the cost-conscious industry to find the right balance between high-end amenities and practical workspaces. With different generations seeking different living spaces, crafting the perfect mix can be a challenge.

Read Ciara Long’s article in Bisnow

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