Technology and operations

As COVID asserted its control, it became obvious that the traditional ways of business would have to change. The multifamily sector, known for being a person-to-person industry, had no choice but to embrace the technological advances it once spurned.

For decades, when multifamily operators required a technology solution, they typically had to source it from outside the industry. While many innovations designed for other business sectors could be modified for use by the apartment industry, they often didn’t work as well as operators hoped.

The high-level objectives in the multifamily industry are relatively straightforward—to cultivate an enjoyable prospect and resident experience while ensuring that on-site teams are equipped with the tools and guidance to be as efficient as possible.

The top storylines in multifamily this week are leasing technology, centralization, the steps for effective resident communication, multifamily and the 4-day workweek, social media leasing and building a strong company culture for retention.

The top storylines in multifamily this week are technology and renewals, talent and resident engagement, centralized leasing offices, 2022 Federal Spending Package, problems for homebuyers and optimizing claims.

From the way we travel and work to how we shop and communicate, technology is altering every aspect of our lifestyles. Multifamily also embraces technology in a multitude of capacities for the benefit of operators, onsite teams and residents, and there’s no turning back.

The top storylines in multifamily this week are bootstrap or VC in proptech, leasing cycle touchpoints, social media advertising, multifamily leadership, rent-control measures and supply chain issues.

The top storylines in multifamily this week are using tech to help, spring leasing season, mental health in multifamily, due diligence, value-add activity and Gen Z driving the urban market.