The PropTech Balancing Act: Advanced Tech in a Human World

by Chase Harrington

The high-level objectives in the multifamily industry are relatively straightforward—to cultivate an enjoyable prospect and resident experience while ensuring that on-site teams are equipped with the tools and guidance to be as efficient as possible. 

The path operators choose to meet those ambitions can vary significantly, but it often means investments in new technology. The tech itself, though, won’t magically make a difference. It also takes robust and thorough training to prime these proptech solutions for success.

Read Chase Harrington’s article in the Multifamily Executive.

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