by Andrew Ruhland
The multifamily industry is becoming increasingly digitized, and operators have no choice but to get on board. The resident experience depends on it. We’ve seen the emergence of tech-centric features such as centralized leasing, smart access controls, self-guided tours and the internet of things (IoT), all of which have completely modernized the apartment leasing and living experience.
However, a number of operators are still missing one critical element – a reliable foundation.
Simply put, many apartment communities can’t modernize the living and leasing experience because they don’t have a connectivity foundation to do so. This means that IT infrastructures at most apartment communities aren’t built to withstand the connectivity and cyber security needs necessary to support the influx of new technologies that are now the core of modern operations.
Read Andrew Ruhland’s article in the Rental Housing Journal.