All the multifamily news you need
Even in the digital leasing environment of today, prospects still desire authentic human connection. While high-performing leasing teams do deliver exceptional customer service, their customer engagement recipe has a secret sauce—automation technology.
The work-from-home boom has given residents more of a practical approach when seeking amenities, and co-working spaces, private workstations, reliable Wi-Fi and conference rooms are often more important than a panoramic rooftop view.
The full-time air-conditioning season is approaching, particularly in the red-hot (pardon the pun) Sun Belt states where apartment growth has been steadily climbing (think Phoenix, among other markets). What is an apartment operator to do?
The top storylines in multifamily this week are utilizing automation to nurture leads, the potential of AI in property optimization, attracting and retaining associates, lease renewals at an all-time high, customer engagement and the South dominates as the best place for renters.
Sustainability, or “going green,” was once thought to be just a fad. But modern renters – notably Gen Z and millennials – would say otherwise. According to ApartmentData.com, about 80% of apartment residents believe that living in green apartment communities is good for their health.
Ashcroft Capital (“Ashcroft”), a vertically integrated multifamily investment firm, today announced the closing of a strategic partnership (the “Partnership”) with institutional investors including investment funds advised by Goldman Sachs Asset Management and Blackstone Strategic Partners.
LIVEbe Communities, a premier apartment developer and operator dedicated to delivering distinct apartment homes within connected communities, today announced a series of initiatives designed to give back to local communities served by the company.
CRMs are already critical to customer service, but operators can benefit even further by utilizing some key integrations that will be the difference between employing a good leasing strategy and an exceptional leasing strategy. Operators are now experimenting with new tools that enhance its capabilities.