THOUGHT LEADERSHIP
Digital Front Door: Your Reviews Are the New Leasing Office
by Jeff Proebstle
Online reputation has become a critical part of the leasing journey as renters increasingly rely on reviews to evaluate communities before making contact. Prospects value authenticity and personalized responses over flawless ratings. Communities that respond thoughtfully, encourage genuine resident reviews and use feedback to improve operations can build greater credibility and trust, turning their digital presence into a powerful extension of the resident experience.
Read the article in The Multifamily Journal
A New Road to Affordable Housing?
by Curtis Winter, Aaron Lee and Aneri Suthar
A growing debate over affordability is fueling renewed attention on zoning reform and government intervention. Regulatory barriers, land-use policies and development approvals are influencing production while highlighting competing views on effective solutions. Proposed approaches include zoning modernization and public investment.
Move-In Maintenance: The Most Underutilized Retention Tool
by Franco Faraudo
Retention efforts may be most effective during the first 90 days rather than at renewal time. Early maintenance plays a major role in shaping resident satisfaction, emphasizing the importance of fast response times and unit inspection. Communities that prioritize move-in readiness and early engagement can improve outcomes.
MULTIFAMILY NEWS
Mamdani’s Housing Court Fast Track Targets Operators, Not Evictions
by Sasha Jones
New York City is advancing a housing court fast-track program designed to accelerate cases involving hazardous living conditions, vacate orders and severe property neglect. Supporters say the initiative will help residents secure relief more quickly. Critics argue it could further delay nonpayment cases and add pressure on building owners already facing financial challenges. The effort reflects a broader push to address housing quality and accountability concerns.
Multifamily Investment Shifts Back Toward Major Metros
by Kristen Smithberg
Investment activity is increasingly returning to major U.S. metropolitan areas as investors favor markets with tighter supply pipelines and stronger fundamentals. Large cities are capturing their highest share of investment in years, reflecting a shift away from some pandemic-era preferences for secondary and Sun Belt markets.
Economic Signals Multifamily Leaders Should Watch This Fall
by Leslie Shaver
Economic uncertainty tied to geopolitical conflict, interest-rate policy and market volatility continues to influence multifamily decision-making. Industry leaders note that fluctuations in Treasury yields and investor sentiment can affect property values and investment activity, while apartment demand remains relatively resilient.
INNOVATIONS & TECHNOLOGY
Multifamily Operators Take Measured Approach To AI Maintenance
by Keith Loria
Multifamily operators are exploring AI to improve maintenance operations, with early applications focused on data analysis, inspections, reporting, compliance tracking and predictive maintenance. While the technology shows promise for increasing efficiency and helping teams make better decisions, industry leaders emphasize that AI is best used as a support tool rather than a replacement for maintenance professionals.
Read the article in Multifamily Dive
Nearly 70% of TikTok Rental Listings Raise Red Flags
by Christine Serlin
A new study found that nearly 70% of rental listings examined on TikTok displayed potential scam warning signs, including unusually low rents and phone numbers from outside the advertised market. Researchers identified thousands of suspicious listings across multiple cities, underscoring growing concerns about rental fraud on social media.
Google’s AI General on How to Show Up in AI Search
by Daniel Murray
AI-driven search is changing how brands are discovered online, placing greater emphasis on content quality and strategic visibility. As AI tools become more integrated into search, traditional SEO and emerging optimization approaches are converging. The shift is also elevating the importance of human judgment and efficient AI-powered workflows.