Month: February 2023

Sentral Welcomes Executives from Top Companies

Following its acquisition of Align Residential, Sentral has expanded its leadership team to drive continued strategic growth and innovation of its best-in-class multifamily and hospitality management platform. This will support Sentral's continued expansion across the U.S.

The Prevalence of Fraud in Multifamily

A gaggle of websites are dedicated to creating paystubs that appear to be authentic. Potential renters who otherwise wouldn’t qualify for an apartment home sometimes resort to this tactic to make it appear like they make more money than they actually do.

Industry Trends Report |Week of February 13

The top storylines in multifamily this week are offering the right amenities, maintenance retention, evolution of multifamily tech, the rise of sustainability, using TikTok in multifamily marketing, ChatGPT and lead generation and the hidden costs of chronic understaffing.

Strategies for Multifamily Maintenance Retention

Every apartment community is a machine. At the center is the on-site team that ensures everything is running smoothly. While a knowledgeable leasing team is crucial to the front-end success of a community, the maintenance team manages the intricate mechanics of it all.