Content Marketing

The Ever-Transforming Role of the Multifamily Marketer

by Virginia Love

Taxi drivers used to have little competition. Photographers previously utilized multiple bags of expensive equipment to capture the perfect shot. But technology has drastically reshaped those professions and numerous others across several industries.

Multifamily has another to add to the mix—the industry’s marketing leadership roles. Few roles in the industry have transformed as pronounced as that of a multifamily marketing director or manager. At one time, their responsibilities consisted primarily of lead generation, consumer engagement, and creating a positive first impression.

Read Virginia Love’s article in the Multifamily Executive.

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