All the multifamily news you need
In the never-ending effort to attract and retain residents, forward-thinking operators are offering services and amenities that provide financial benefits—to help their communities. In the 2024 Entrata Summit session “Leveraging Resident-Based Services to Acquire and Retain Quality Residents,” a panel of industry experts shared their companies’ success stories.
In this Q&A with Rental Housing Journal, Frank Roessler, founder and CEO of New York-based Ashcroft Capital, offers his take on how the apartment industry could perform in 2025, reviews Ashcroft’s 2024, outlines the company’s goals for 2025 and details the multiple benefits of his firm’s centralized procurement…
The top storylines in multifamily this week are marketing channel diversification, leveraging services for retention, fostering trust with third-party clients, resident onboarding, media coverage of pricing software, living walls, occupancy improves, owners unite against price gouging in California and food aid reached pets displaced by Los Angeles wildfires.
PredictAP, an AI-powered invoice coding solution for real estate accounts payable (AP), today announced it has been named Innovative Solution of the Year by Ardent Partners at the 2024 AP Honors ceremony. The AP Honors recognize organizations that have excelled in the accounts payable industry.
A diverse, powerful digital marketing mix is essential to leasing success in 2025, according to insights from “The State of Multifamily Marketing in 2025,” a new report by Rent. As the importance of obtaining qualified leads continues to increase, marketing teams seek more precise audience targeting and are…
The top storylines in multifamily this week are SmartRent launches investment program, rate cuts and higher RTO in 2025, apartment rent growth dips, helping in pet emergencies, data-driven strategies for leasing, 2025 multifamily anti-resolutions, revolutionizing multifamily websites, how AI is transforming multifamily and branding trends for the next…
SmartRent, Inc. confirmed the launch of its recently announced $10 million investment program. This investment will initially focus on driving innovation, new features and functionality for the company’s Smart Operations Solutions (formerly known as SightPlan), setting a new standard for property efficiency and performance in the industry.
Ashcroft Capital today announced the recapitalization of the Avery, a luxury garden-style community in Lewisville, Texas. The recapitalization was achieved when the previous owner—a joint venture between Ashcroft and a private equity limited partner—sold the property to a joint venture between Ashcroft and Virtus Real Estate Capital.