INDUSTRY NEWS
SmartRent Launches $10M Investment Program for Innovation
by Marlena DeFalco
SmartRent is fueling innovation with a $10 million investment program. This initiative aims to accelerate the development of cutting-edge solutions for the multifamily industry. The program will focus on enhancing resident experiences, improving operational efficiencies and driving sustainability in multifamily communities.
Read the article in The Multifamily Journal
The Road Ahead In 2025 Will Bring Rate Cuts, Higher RTO
by Maddy McCarty
Industry experts anticipate interest rate cuts, evolving return-to-office trends and limited investment opportunities in 2025, which are expected to impact multifamily and office sectors. Investors and property managers should prepare for a dynamic market environment and shifts in resident demands.
Apartment Rent Growth Dipped Slightly to Close 2024
by Kristen Smithberg
The multifamily market experienced a minor setback as rent growth dipped slightly at the end of 2024. Despite this, the sector remains resilient, showing positive trends. Supply and demand imbalances, demographic shifts and economic conditions continue to influence markets.
THOUGHT LEADERSHIP
How Site Teams Can Support Residents in Pet Emergencies
by John Bradford
Site teams play a crucial role in supporting residents during pet emergencies. With over 70% of renters owning pets, being prepared is essential. Educating residents on pet safety and first aid, developing an action plan and maintaining a list of local emergency vets will assist tremendously. By prioritizing pet emergency preparedness, communities can enhance resident satisfaction and potentially save furry lives.
Read the article in Multifamily Executive
Data-Driven Strategies for Smarter Leasing and Marketing
by Stephen Ursery
By analyzing historical data and market trends, property managers can optimize pricing strategies and target marketing efforts more effectively. Embracing these data-driven approaches leads to improved occupancy rates, reduced costs and enhanced resident satisfaction in an increasingly competitive market.
Anti-Resolutions: 5 Things We Need to Stop Doing in 2025
by Jessica Fiur
As the multifamily industry evolves, it’s time to let go of outdated and ineffective practices and embrace digital strategies. Properties should move away from one-size-fits-all amenities and focus on personalized experiences. It’s also time to stop neglecting sustainability – now a key factor in attracting and retaining residents.
MULTIFAMILY TECHNOLOGY
Static to Dynamic: Revolutionizing Websites in the Digital Era
by Paul Willis
The shift from static to dynamic websites is reshaping the multifamily digital landscape. Interactive floor plans, virtual tours and real-time availability updates are becoming standard features. Personalization based on user behavior enhances the browsing experience, and mobile optimization is crucial, as most renters start their search on smartphones. Implementing these dynamic elements can significantly improve lead generation and conversion rates.
4 Ways AI is Transforming the Multifamily Housing Industry
by Vickie Rodgers
Artificial Intelligence is revolutionizing multifamily in four key areas. AI-powered chatbots are enhancing service and lead generation. Predictive maintenance algorithms are optimizing upkeep. AI is streamlining the leasing process. Finally, smart home technologies are improving efficiency and resident comfort.
2025 Trends in Multifamily Branding and Design
by Stacey Feeney
The future of multifamily branding and design is all about creating unique experiences. Expect to see more emphasis on biophilic design, incorporating natural elements to promote well-being. Multifunctional spaces will become the norm to accommodate evolving resident needs, and sustainability will be at the forefront.