A Look in the Mirror: Rethinking Site Operations in Multifamily

by Paul Willis

The apartment industry lauds itself on offering a variety of exceptional employment opportunities and a career path that fosters great potential for advancement. While that statement largely rings true, the industry is admittedly experiencing a few challenges with the current model.

Leasing associates often have too many leads to effectively manage, traditional office hours don’t often align with the needs of prospects and residents and many associates feel overburdened in today’s fast-paced environment. To exacerbate the challenge, the emerging shift to flextime models and remote work doesn’t readily translate to rental housing.

Read Paul Willis’ article in UNITS Magazine.

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