All the multifamily news you need
A healthy marketing funnel doesn’t just drive traffic — it builds trust, creates meaningful engagement, and ultimately converts prospects into residents. Today’s renters expect more than a catchy ad or quick follow-up. They want transparency, personalization, and convenience from the first click to the signed lease.
Multifamily's top storylines this week are groundbreaking at Modera Paradise Valley, oversupply changes rent cycle, seven CRE predictions for 2026, multifamily's cautious optimism and new challenges, design trends, the community manager's changing role, REBA acquires Markerr, SEO and using AI for energy management.
Flipping any kind of real estate is a lot easier when the cost of capital is low, a condition that began deteriorating in early 2022 when the Federal Reserve began a long upward hike of the federal funds rate. Data from the National Multifamily Housing Council published in…
Price transparency has become an expectation of consumers spanning nearly every industry, and the multifamily space is finally catching up. Unlike other industries, such as travel and retail, which might have two or three factors contributing to a total cost, multifamily operators are having to account for countless…
Transparency has become the hallmark of consumer trust across nearly every industry. People want to know exactly what they’re getting and what they’re paying for. From making travel plans to retail purchases, consumers are looking at the details. Within the multifamily space, transparency is no longer a bonus—it’s…
As operators navigate the future of AP processing, utilizing automation that prioritizes high-quality data will be critical for sustained success. With stakes higher than ever, the tools necessary to remedy the problem are readily available and proven to be extremely effective. By leveraging AI-based solutions, operators can ensure…
PredictAP, a leader in AI-driven accounts payable (AP) automation solutions for the real estate industry, celebrates a series of major milestones from the past year, capped by the close of a $5 million additional funding round. After a year defined by rapid growth and breakthrough wins, PredictAP is…
The top storylines in multifamily this week are Engrain launches "All-In" pricing, hurricane season preparation, NYC voters facing three housing proposals, clearer pricing as states take on fees, verified renter benefits, LA's housing crisis is an opportunity, storytelling strategies, costly accounts payable mistakes and a multifamily cybersecurity guide.