All the multifamily news you need
Multifamily's top storylines this week are the groundbreaking of Mill Creek's Modera Allston, NYC moves closer to rent freeze, overhaul of D.C.'s housing finance, the value of company culture, reasonable accommodations, older renters drive retention, AI's moment in multifamily, discovery funnels changing and the backlash over Ring's surveillance…
Creative Marketing Concepts (CMC), a longtime trusted partner to the multifamily industry, has unveiled a refreshed brand identity following its acquisition by industry veterans Joe Copsey and Joe Summers. The rebrand centers on a renewed commitment to the people behind the portfolios, positioning CMC as a supportive, fractional…
ApartmentRatings, the country's most relied-upon ratings and reviews platform for renters, has revealed the recipients of its annual epIQ Top Rated Community Awards. This recognition celebrates multifamily communities nationwide that delivered outstanding living experiences to their residents throughout 2025.
A healthy marketing funnel doesn’t just drive traffic — it builds trust, creates meaningful engagement, and ultimately converts prospects into residents. Today’s renters expect more than a catchy ad or quick follow-up. They want transparency, personalization, and convenience from the first click to the signed lease.
Multifamily's top storylines this week are groundbreaking at Modera Paradise Valley, oversupply changes rent cycle, seven CRE predictions for 2026, multifamily's cautious optimism and new challenges, design trends, the community manager's changing role, REBA acquires Markerr, SEO and using AI for energy management.
Flipping any kind of real estate is a lot easier when the cost of capital is low, a condition that began deteriorating in early 2022 when the Federal Reserve began a long upward hike of the federal funds rate. Data from the National Multifamily Housing Council published in…
Price transparency has become an expectation of consumers spanning nearly every industry, and the multifamily space is finally catching up. Unlike other industries, such as travel and retail, which might have two or three factors contributing to a total cost, multifamily operators are having to account for countless…
Transparency has become the hallmark of consumer trust across nearly every industry. People want to know exactly what they’re getting and what they’re paying for. From making travel plans to retail purchases, consumers are looking at the details. Within the multifamily space, transparency is no longer a bonus—it’s…