Christine Serlin

Too Many Tools, Not Enough Time

Since 2020, an explosion of proptech solutions has helped streamline leasing, automate routine tasks, and unlock data-driven decision-making. But that also has layered on dozens of systems, logins, and workflows—leaving site teams to navigate a more complex, tech-heavy role than ever before.

Industry Leaders Reveal Strategies Shaping the Future of Proptech

Senior technology executives from top multifamily firms—AvalonBay Communities, CAPREIT, Fogelman, Greystar, RPM Living, and Southern Land Co.—discuss the latest innovations shaping the industry, strategies for future-proofing tech stacks, and the game-changing technologies they would implement with unlimited resources.

Hamilton Zanze CEO Shares Multifamily Insights and 2025 Outlook

Owner-operator Hamilton Zanze has sponsored the acquisition of over $6.9 billion in multifamily assets primarily in the Western, Southwestern, and Eastern United States since its founding in 2001. Kurt Houtkooper oversees the strategic direction of the firm and is responsible for developing and executing its investment objectives.

CAPREIT Sets Sights on BTR

CAPREIT continues to focus on the value-add space and is making its move into the single-family build-to-rent (BTR) sector. Chief investment officer Stephen A. Catarinella discusses the company’s entrance into the BTR segment and shares with Multifamily Executive his predictions for what’s to come for the industry for…

How Mystery Shopping Can Enhance the Resident Experience

Mystery shopping has existed since the 1940s, but, even after 80 years, its presence in the multifamily industry remains underutilized. Mystery shopping can be an excellent tool for ascertaining the customer experience and the effectiveness of on-site teams, as well as a way to assess the digital aspects…