by Stephen Ursery
Birchstone Residential, a culture-based property management company focused on creating great places to live, today announced the addition of Melanie Stiles as vice president of marketing. The hiring marks an integral moment in Birchstone’s continued growth and emergence as a premier apartment operator.
With a 25-year career in multifamily, Stiles brings a wealth of expertise and experience to Birchstone. She most recently served as vice president of marketing at Highmark Residential. In her new position, she will oversee Birchstone’s integrated marketing communication, customer acquisition platform and brand image.
“Melanie is truly committed to cutting-edge marketing strategies and brand storytelling,” said David Deitz, president of Birchstone Residential. “She is a proven leader who thinks big and guides her teams with a warm, empathetic style. Simply put, we could not be more excited about what her addition means for Birchstone as we continue to grow at a brisk yet strategic pace.”
Over the course of her multifamily career, Stiles has provided marketing expertise and thought leadership for companies publicly traded on the Toronto Stock Exchange and the New York Stock Exchange, as well as for private companies. She has extensive experience in team leadership, brand development, advertising, digital marketing, communications, operations and learning and development. She also has played a vital role in integrating companies after numerous mergers and acquisitions.
At Highmark Residential, Stiles developed and carried out the company’s communication and integrated marketing strategies for more than 90,000 apartment homes across the U.S. Previously, she was in charge of Milestone Management’s corporate and real estate marketing initiatives. At the time, the company was the largest REIT listed on the Toronto Stock Exchange.
“I am thrilled to become part of the dynamic Birchstone team,” Stiles said. “People across the industry are definitely taking notice of this emerging company, and I can’t wait to work with this group of wildly talented people to innovate and continue Birchstone’s remarkable growth.”